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A small team with big hearts

At Our Chosen Child, we believe adoption profiles are more than a design project—they’re an emotional journey. We bring storytelling, empathy, and design expertise together to help families feel seen and supported.

Meet the team

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Rebecca Gruenspan
CEO

Rebecca Gruenspan is the Owner and CEO of Our Chosen Child, where she combines her passion for storytelling with over a decade of experience supporting hopeful adoptive families. In 2013, she founded RG Adoption Consulting, helping nearly 500 families grow through the beautiful and complex journey of adoption, and partnering with OCC long before taking the reins in 2025.

A single adoptive mama herself, Rebecca brings both personal and professional insight to every project. She holds a BSSW from The Ohio State University and an MSW from the University of Illinois at Chicago. She’s also the author and host of The Adoption Roadmap book and podcast. A visionary at heart, and a bit of a perfectionist, Rebecca is obsessed with beautiful fonts, clean bold design, and helping families create profile materials that genuinely reflect who they are. After 22 years in Chicago, Rebecca is back in her hometown of Cleveland, where she lives with her teenage son and very fluffy Goldendoodle.

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Joanna Ivey
Founder

Joanna’s personal experiences as an adoptee and as a mother to both a biological and adopted child have shaped her passion for helping families navigate the adoption process. Since its founding in 1997, Our Chosen Child has grown to include a talented team of designers who continue her dream of guiding adoptive parents through this meaningful journey. Joanna has become a respected member of the adoption community, often speaking at national conferences on her experiences as an adoptee and how adoptive parents can be more empathetic to the experiences of birth and expectant parents. In her spare time, Joanna enjoys staying active through running and pickleball, nurturing her impressive plant collection, and perfecting her pandemic hobby of baking sourdough.

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Jennifer Morovic
Creative Director

Jennifer, a Wisconsin native, has worked at OCC for over 15 years, helping thousands of families create adoption profiles that reflect their unique stories. She began as a graphic designer and now serves as Creative Director, guiding the company’s vision through the evolving world of adoption, marketing, and online tools. Her favorite part of working with families is getting a glimpse into their homes and the special, intimate moments shared within those walls. She’s inspired by blending fresh design trends with authentic storytelling to create profiles that connect. Jennifer especially loves when she can pull a client’s style into their profile, like a jewel-tone floral print in their wardrobe inspiring the pattern and palette of their adoption profile book. Outside of work, Jennifer volunteers with her local kennel club, where she and her dog participate in therapy programs. She also treasures her family’s annual trip “up north” in Wisconsin with her husband and two sons, filled with boating, fishing, and time together.

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Hailey Ayers
Marketing + Outreach Director / lead designer

Hailey was born and raised in Wisconsin and has been part of Our Chosen Child for more than 12 years. She began her career with OCC right out of college as a graphic designer and now serves as the Marketing and Outreach Director. In this role, she helps OCC stay current with all things marketing while walking alongside families as they navigate the outreach process. Hailey is passionate about blending creativity with connection and is dedicated to ensuring families feel supported every step of the way. An animal lover at heart, she especially enjoys seeing photos of families’ pets and hearing the fun, unique names chosen for their four-legged companions. Outside of work, Hailey is an artist specializing in animal portraits—her rescue pup, Leo, is her favorite muse. She also enjoys hiking, kayaking, and training in yoga and aerial arts, with a special love for the flying trapeze. Her creativity, compassion, and energy shine through in all she brings to OCC.

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Macey Bechler
Digital + Social Media Specialist

Macey, from Wisconsin, has been part of Our Chosen Child for 13 years and considers her work one of the most rewarding jobs. As a graphic designer, she has loved creating adoption profiles that beautifully tell each family’s story. Over the years, her role has expanded to managing OCC’s waiting families and featured families pages. Today, as Digital and Social Media Specialist, she continues to design profiles while also co-managing OCC’s social media presence—designing engaging, on-trend content and connecting with followers.

What inspires Macey most is learning about each family’s unique interests and showcasing those details in their profiles. She especially enjoys highlighting meaningful quotes and messages through creative typography, bringing a distinctive, artistic touch to every design.

Outside of work, Macey’s favorite place to be is with her husband, two kiddos, and their dog, along with her extended family and friends. She also loves collecting and listening to vinyl records, attending concerts, and sketching or drawing whenever inspiration strikes.

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Brad Klock
Lead Designer + Web Specialist

Brad has worked in adoption for over 12 years, combining his skills as a graphic designer and web specialist to help families share their stories with authenticity and heart. As Lead Graphic Designer and Web Specialist at Our Chosen Child, he focuses on crafting adoption profiles and websites that not only look beautiful, but also reflect the unique spirit of each family.

Brad especially loves when past clients return for their second adoption—it’s a reminder of the lasting relationships and trust built through this work. He finds inspiration in the small details, like a cozy family tradition or playful candid photo, and enjoys weaving those into design choices that bring a profile to life. His favorite part is matching each design to a family’s personality so their story truly shines.

Based in Wisconsin, Brad enjoys finding new hiking spots with his dog and settling in with a good book on a rainy day.

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Luzmary Claro Diaz
OPERATIONS + AUTOMATIONS Manager

Luzmary, better known as Luzy, works remotely from her home in Lara State, Venezuela. She earned her Bachelor’s degree in Modern Languages from Universidad Arturo Michelena in Carabobo State in 2016, specializing in English and German with a minor in Business. Over the years, Luzy has supported a variety of small businesses, spending time in Colombia before returning to Venezuela. With a heart for helping families, she plays a vital behind-the-scenes role at OCC, troubleshooting and keeping operations running smoothly. Her strengths in building workflows and automations ensure our team works more efficiently every day.

Our Story

For nearly two decades, Our Chosen Child has been a leader in adoption profile creation and digital adoption services, helping hopeful parents connect with expectant mothers through compelling, high-quality profiles. 

Our Chosen Child partners with adoption agencies, attorneys, and industry professionals to provide expertise, compassion, and unmatched storytelling. Now expanding into intended parent profiles for surrogacy and other family-building services, Our Chosen Child continues to fulfill families’ dreams.

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Our Core Values

Forward Thinking

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Creativity

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Inclusivity

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Communication

+ Collaboration

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Organized
+ Efficient

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