“Having our profile book be mobile friendly is so important because an expectant mother will sometimes prefer that the profile book be sent to her electronically, rather than waiting for the physical book to be mailed to her if she cannot come to the agency office. In this case, the agency would send the PDF version, which she will typically view on her phone. As you know, viewing PDF documents on a cell phone is not easy. You have to pinch your screen to zoom in and it can be frustrating. We don’t want technology to get in the way of her feeling a connection to us.”