Tips on Naming Your Adoption Social Media Accounts
When it comes to adoption outreach on social media, your account names matter more than you might think. Consistency is key. As you interact with others online—commenting, liking, posting, or sharing—you want people to immediately recognize that you are hopeful adoptive parents seeking a match.
A simple and effective approach is to use your first names (skip last names, which can be harder to spell or remember) and add “are adopting” or “adopt” to the end. For example: John and Jane are adopting. This makes your page clear and memorable for anyone who comes across it.
On Facebook, you can set the name of your page separately from your personal account name. This makes it easy to brand your adoption page, and you can update it at any time.
On Instagram, your account name is always visible, so it’s important that it connects directly to adoption. Keep it clear, simple, and relevant. Pair your posts with adoption-related hashtags so people searching for adoption content can discover your page.
Hashtag ideas:
#HopeToAdopt
#HopingToAdopt
#AdoptionJourney
#OpenAdoption
#AdoptionLove
#AdoptionStory
#FutureParents
#AdoptionCommunity
#AdoptiveParents
Pinterest offers another way to showcase who you are. Both your account name and your board names are visible, so choose them thoughtfully. Create boards that relate to adoption and family life, and write short notes as you pin images. For example: “We’d love this for our little one when we adopt! #adoptiondreams”. When your pins get re-pinned, your account name and note travel with them, spreading your presence even further.
